Amazon SEO Phase 4: Search Query Report

Market Share Indexing Phase Increases marketshare for top ranking keywords determined by Amazon’s search query report, by inputting these exact match phrases into our SEO strategy. For mature listings already eligible for the phase 3 strikezone strategy.

Overview

SEO Phase 4 takes our strike zone keyword strategy (Phase 3) to the next level with Amazon’s new search query tool. Our strike zone strategy currently reviews well-indexed products with 800+ organically ranked keywords currently reflecting, in which we take organically ranked keywords from 20-50 and utilize them in order to get these specific keywords to rank 1-19. The Phase 4 SEO Query phase also is for mature listings with 800+ indexed keywords, but in this phase we will be utilizing Amazon’s real-time data in order to make determinations of top keywords for the overall brand or category.

Benefits of Our Service:

Why Hire My Amazon Guy?

Here at My Amazon Guy, we have a wealth of experience behind us regarding keyword research with Amazon.

We have a fine-tuned understanding of what it takes to select keywords for Amazon product listings and have seen firsthand that sellers are not using their search terms to the fullest.

In addition, we’ve compiled a comprehensive list of keywords and rules to avoid that many aren’t familiar with.With our internal search term optimization best practices, My Amazon Guy will have you covered.

Original Title

Jones New York Compact & Foldable Travel Umbrella – Perfect Size for Small Car Umbrella w/ Automatic Open/Close Feature – Heavy Duty, Lightweight, Weatherproof, Wind Resistant – 2 Pack (Magenta/Teal)

Product Display Ads

Your dedicated PPC expert for Amazon develops, creates, and manages your Product Display Ads — each ad promotes one product — that reach your target shopper as they search for relevant products on Amazon, view merchandising emails from Amazon, and browse similar product listings.

The first step to increasing your SMB’s Amazon sales is getting a FREE proposal.

One of our experts will be in touch within 24 hours!

Optimized Title

Jones New York Elegant and Fashionable Women’s Folding Umbrella – Portable, Weatherproof, and Spacious – Professional Style Gear for Today’s Modern Women – 42” in Coverage – 2 Pack Set (Magenta/Teal)

Dedicated marketing specialist for Amazon

With more than 1.6 million hours of expertise, our PPC experts for Amazon offer unmatched experience when it comes to PPC on Amazon. Their knowledge, combined with ContentGeniusFX, produces PPC campaigns that push your Amazon sales past your expectations.

In-depth keyword research

With the industry’s leading tools and we research high-value keywords for each of your products. We look at several factors when choosing keywords, including their search volume, competition, and cost-per-click (CPC). Your dedicated specialist also uses in your campaign to reduce your ACoS.

Automatic and manual campaign management

Our PPC services for Amazon include automatic and manual campaign management to deliver the best results. By focusing on each area, our team can optimize your advertising campaigns and bids, which maximizes your return on investment (ROI) and decreases your ACoS.

Competitive analysis

We investigate your competitors every quarter, identifying new ways to advertise your products and enhance your existing PPC campaign by analyzing the product listings and product advertisements of your competition. Our proactive approach enhances our keyword research, plus allows our team to identify the best opportunities for your ad copy — resulting in more sales for you, and even fewer for your competitors.

Subscribe and Save recommendations

We increase your sales further by offering product recommendations for Amazon Subscribe and Save. With recurring orders from Amazon Subscribe and Save, you establish a source of recurring revenue that you can reinvest in your PPC campaign.

Lightning Deals, coupon, and promotion management

Our PPC services for Amazon also include management for Lightning Deals, plus promotions and coupons. With our team managing your promotions, your business can capitalize on high-traffic shopping days — Amazon continues to claim more than 50% of all online Black Friday sales — and maximize every opportunity for earning new sales.

If you’re ready to start lowering your ACoS and collaborating with your for Amazon, or give us a ring at to chat with our award-winning specialists about building a custom and data-driven campaign for your business.

Industry-leading customer service.

Net Promoter Score (NPS) is the leading metric for customer satisfaction.

WebFX clients score 394% higher than the industry average.

Low-value search terms include:

Words that are also used in the ASIN’s title, bullet points, or description and already indexed.

Superfluous words that may not be recognized such as (“and”, “for”, “amazing”, “new”)

Any repeated keywords are safely removed and replaced with new and other search terms.

This is because they show in the title or copy of the detail page. Amazon doesn’t need them in the search terms field. So we replace them with other words.

More than 450 PPC experts

Unlike other advertising companies for Amazon, we feature a team of more than 450 PPC experts. With their expertise and passion for the platform, they can develop campaigns that your competition can’t touch. Plus, they work with you one-on-one, so you’re always working with a familiar face.

Custom PPC strategies

In digital marketing and advertising, “cookie-cutter” strategies don’t cut it. Our PPC specialists for Amazon customize your PPC campaign to your company, products, and goals. We also take the time to learn your business, which maximizes your campaign’s results even further.

Custom PPC strategies

Why is this important?

My Amazon Guy has tested this technique a hundred clients, and in most cases, there are significant increases in organic ranking once the search terms optimization is done. Better indexing and higher keyword rankings.

Organic ranking helps your search term results both on Amazon and in search engines off of Amazon such as Google.

This is a valuable exercise that can pay significant dividends in the medium to long term.

Why else should you use PPC services for Amazon?

1. Decrease your ACOS

As a seller on Amazon, you understand how critical a low ACoS is to the success of your advertising campaign — specifically your Amazon Sponsored Products ads. While you may sell a lot of products, if your ACoS is too high, it’ll wipe out your profits.

That’s why companies partner with our advertising agency for Amazon.

With our expertise, as well as ContentGeniusFX, our team can discover and research high-value keywords with a low CPC. We can also find negative keywords to incorporate into your Amazon Sponsored Products ads.

For your business, that results in more sales and a lower ACoS.

Why else should you use PPC services for Amazon?

2. Increase your product orders

Amazon drives more than 40% of all online sales — which is why a presence on Amazon is critical for ecommerce businesses. When you invest some of your marketing budget into advertising on Amazon, however, you can take a bigger chunk of those sales.

You can also use PPC to increase orders for the following kinds of products:

New

Seasonal

High-selling

Our PPC specialists for Amazon will collaborate with you too, helping you select the best products to promote. Depending on your business strategy, you may even advertise your entire product line to maximize your ROI.

3. Improve your brand awareness

With our PPC services for Amazon, you can promote your business and its products across Amazon. From appearing in relevant search results to relevant product listings, shoppers will discover your brand and products.

Even if your business doesn’t offer products on Amazon, you can benefit from this feature. Big-name companies like Verizon, Geico, and AT&T, for example, advertise on Amazon to promote their services alongside relevant products.

Why? Amazon is the new home for shoppers.

By increasing your brand awareness and sales through an ongoing PPC campaign for Amazon, you’re earning an immediate and long-term return on your investment. Even better, improved brand awareness can contribute to your digital marketing efforts outside of Amazon, like social media.

4. Grow your market dominance

Our PPC management services for Amazon aim to build your market dominance. With increased sales, brand awareness, and online visibility, your business — and products — become the go-to choice for shoppers. That can lead to immense changes for your company.

A few examples of the positive impact our PPC agency for Amazon can make on your company include:

A new product for your business

A series of new positions at your company

A new location for manufacturing, processing, or developing your products

With this kind of growth, your business can become a force in its industry.

5. Enhance your SEO strategy for Amazon

For the best results on Amazon, you need an SEO and PPC strategy. Why? Without SEO, your products become vulnerable to losing their Buy Boxes — and if your product isn’t winning its Buy Box, you can’t advertise it on Amazon.

That’s why we often recommend our PPC and SEO services for Amazon. This approach enhances your digital marketing strategy on Amazon and makes your company more competitive against the competition, which can improve your ROI.

6. Reach your target shopper

More than 50% of shoppers start their product search on Amazon. For companies not on Amazon, they’re missing out on half of the marketplace — that’s a massive loss, as well as an immense opportunity.

By adopting an integrated approach to Amazon, such as with SEO and PPC for Amazon, your company can reach its target shopper. That connection translates to sales on your Amazon Store, which improves not only your bottom line but also your market competitiveness.